How to effectively use the Media to Achieve Business Success

Talk Directly to your Customers using Effective Public Relations

Have you ever heard the saying; “Build a better mouse trap and the market will beat a path to your door.”? Unfortunately this seems to be the axiom most business owners and organisations live by. I say “unfortunately” because it simply isn’t true. You see, if your market doesn’t know about your product, how do you expect them to buy from you? Worse still, if they don’t know about you, how do you expect to survive in business?

You need to firstly tell your market you exist, then you need to tell them what you do, and finally you need to tell them how you can solve their problems.

You have to communicate with your market. This is called Public Relations. It may be something that your competitors are not doing, or are not doing well. If that is the case, communicating with your market effectively is sure to grow your business. If, however, your competitors are already communicating with your shared market, then it’s about time you started, before you get left behind in their dust.

The best way to communicate widely with your market is through the media. This includes newspapers, magazines, TV and radio, in both the traditional and online format. Editorial is more highly regarded by the public than advertisements because it is entirely objective.

Diva Promotions provides a complete low-cost Public Relations service – from concept stage, where we assist you with identifying exactly what makes your business newsworthy, through to media liaison.

Below are the services provided:

-          Development of a public relations strategy, taking into account your individual business’ goals.

-          Identification of a newsworthy angle about your business for each media campaign

-          Identification and compiling of a journalist database, depending on your target audience and industry.

-          Writing of media releases, following a telephone interview with you.

-          Distribution of media releases to target media.

-          Media follow-up and media enquiries attended to, photo opportunities arranged where applicable.

Kerry McDuling is Diva Promotions’ Public Relations Specialist

Kerry McDuling was the National Communications Manager for Harcourts Australia for three years before deciding to start her own boutique Public Relations business, servicing the internal and external communications and public relations needs of a number of clients in the real estate, the arts, franchise, health, travel, sport and small business sectors.

She is a published author of educational text, and has over ten years experience in the Public Relations sector and as a freelance journalist, writing for a number of national and international publications on a variety of topics.

In 2004, Kerry secured the position of Features Editor and in-house journalist of an international industry travel publication. Kerry is a freelance editor for Steve Parish Publishing and the Media Liaison Officer for the Olympic Short Track Speed Skating Squad. Kerry holds a Bachelor of Arts degree, majoring in Journalism and Psychology.

Services provided:

Written Press Release: From $90

Written Press Release and Distribution (incl follow up): From $124

New Client Set Up Fee: $194.00. This fee is to set up common story angles and preferred journalists. **This is a once off fee that covers the background research required to operate on your behalf.**

Start getting your business out there today!!

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