is really getting into all of …

is really getting into all of this blogging stuff cause it’s giving me results!

Public Relations – Tips for Maximising Your Campaign

TIPS FOR MAXMISING THE RESULTS OF YOUR PUBLIC RELATIONS

 

 

• After distributing a media release, make sure you are contactable at all times on the number/s you have provided on the release. Journalists will only try to contact you once or twice, and if you are not available, will run with another story instead – your opportunity will be lost!

 

• It is preferable you do not contact the journalist/publications yourself to follow up – leave this to the professionals. You could risk ruining your chances at publicity if handled the wrong way.

 

• Journalists work to tight deadlines and under a great deal of pressure. Do not come across as aggressive or demanding – always be courteous and helpful if contacted.

 

• Provide the information they request as quickly as possible, bearing in mind their tight deadlines.

 

• If you have agreed to offer a media release or story to one particular journalist or publication as an exclusive, don’t contact other publications with the same/similar story. This will just spoil the rapport you are forming.

 

• Remember that advertising and editorial departments are entirely separate in media outlets, and usually have little or no knowledge of what the other is doing. Therefore, it is pointless to mention to the journalist any advertising dollars you may have spent with the outlet in the past.

 

• If in doubt about a question/request from a journalist, rather than making something up off the top of your head that may not be accurate, ask them if you can find out and get back to them – then do so ASAP!

 

• Make sure you have a News Room on your website that journalists can refer to, and ensure it’s kept up to date. For further information, contact Kerry McDuling at Diva Promotions.

Is sorting out my emails and t…

Is sorting out my emails and trying to organise myself!

updating Diva Promotions – htt…

updating Diva Promotions – http://www.divapromotions.com.au

Customer Listening – ever done it?

Yet again, Seth Godin has given us a fantastic article about listening to our customers. But which ones should you listen to? Not all of them apparently. Read on from Seths latest post:

 

Listening to the loud people

Of course you should listen to your customers.

But which ones?

Should you listen to the loud ones, the ones who call the sports radio stations to complain about the pitching, the ones who post websites about your lousy service, the ones who organize nationwide boycotts? Should you listen to the angry ones, the ones with a limited vocabulary (heavy on profanity, short on spelling) who know how to use email and aren’t afraid to use it?

Or, should you listen to the customers that are the most profitable, the most loyal or the most likely to spread word of mouth among the people you want to become your customers?

Here are three common listening mistakes:

1. Believing that your customers are monolithic, that they all want the same thing.
2. Believing that loud customers speak for all customers.
3. Worrying that if you don’t satisfy short-term, loudly articulated needs, you will fail.

There’s an art here, it’s not a science. I’d focus on a few tactics:

• When someone is in pain, recognize it and address it if you can.
• You decide, not your customers, where you want to go. Lead, don’t follow.
• Amplify the voices of the people you care about, those with the most value to you in the long run. Give them a platform and make it easier for them to speak to you and the rest of the market.

And here’s one thing I’d do on a regular basis: Get a video camera or perhaps a copy machine and collect comments and feedback from the people who matter most to your business. Then show those comments to the boss and to your staff and to other customers. Do it regularly. The feedback you expose is the feedback you’ll take to heart.

has just updated my blog – mad…

has just updated my blog – made it customised! Take a look http://www.divapromotions.com.au/blog

has just applied for a speakin…

has just applied for a speaking role for the Coffs Harbour Business Womens Network.

is writing yet another article…

is writing yet another article for yet another magazine!

I just updated my Squidoo page…

I just updated my Squidoo page: Marketing Mix / http://tinyurl.com/3oyxhk

setting up Twitter for my Squi…

setting up Twitter for my Squidoo account

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