now looking at rentals in coff…
now looking at rentals in coffs harbour in case we need to rent a house whilst our new one is being built
finished browsing The Net Effe…
finished browsing The Net Effect -first issue from stompernet…ready to put some of it into practice http://www.divapromotions.com.au/blog
reading my first installment o…
reading my first installment of stompernet – very interesting indeed…
Television Advertising…For How Much Longer?
October 6, 2008 by admin
Filed under Marketing Strategies
I ask an interesting question because according to the guys over at NeuroScience, “television advertisers have a lot to be worried about”. This is due to partly to the introduction and expansion of Cable TV such as Foxtel/Austar but also to the new and incoming television experiences such as TiVo. Basically people are now able to fastforward adverts and don’t have to sit and watch them anymore.
But is this really detrimental? A Neuromarketing study suggests that people are actually more alert during fastforwarding due to the fact that they may miss their show. Interesting facts came from a study of 100 people suggesting that people who fast-forward their ads had a much better recollection of them than those who watched live TV.
However, some other bloggers out there(me included) seem to feel that this is only a last ditch effort from the tv studios to reassure their advertisers that fast-forwarding is actually more beneficial for them! Don’t be surprised if you see prices for the 30sec slot start to rise!!
What do you think? You can Read the entire article here.
Marketing Strategies – Customer Service…
October 3, 2008 by admin
Filed under Marketing Strategies
How many of you really think about your customer service? I mean, really, really think about it? Do you go all the way for your customer, or do you feel that at times you probably could have done a little better?
Seth Godin has recently put a blog post on “How Much Would You Pay…” He asks the question how much would you pay for a little extra customer service. Would you slip a $50 to the car park valet for some extra service? And, also, would he give it to you? Of course he would.
So how much then, would you spend on your business, ensuring you get the proper tools to give your customers what you need? Read Seth’s post and have a good think about it…
