Public Relations – How does it work?
Publicity and writing press releases can yield plenty of new customers to your business. The best thing is that, done correctly, a publicity campaign can be completely free! Learn how the publicity experts do it.
I was recently lucky enough to be part of a brainstorming session conducted by a professional and very successful Public Relations Expert. I want to share some of the information that came out of that session – tips used by the experts themselves to get their clients’ media releases read, and published.
Spread the News
Make your press release say something. No one wants to read boring articles, so make sure your media release is actually newsworthy. Simply stating that your business is open, won’t cut it. (Unless of course the place that publishes it have no readership and nothing else to report on!) Have an event such as a grand opening. Many companies have a grand opening or a special day where they use a gimmick of some sort and invite the media to come along. Some places invite radio stations to broadcast from their place of business for a certain amount of time.
You can also sponsor a sporting event, partner with a charity or tie your media release into a particular event at the time. For example, as I write this, interest rates are about to be cut for the first time in 7 years. If you can use this to your advantage in your business, then send out a media release. Chances are, it will be picked up pretty quickly! If you have a fashion business for example, run a media release close to the Melbourne Cup talking about this year’s fashion.
Send it on up
Most media releases are sent by email these days. Be sure however, not to send your media release as an attachment. Many a reporter has been stung by a virus this way and no will not open anything with an attachment. Ensure your press release goes to the appropriate journalist as a full email.
Contact me please!
Believe it or not, many people forget to put their contact details on a press release! Ensure you have full contact details either at the top of the release or at the bottom. This includes any addresses and full contact numbers – not just a mobile phone number.
Try to keep your press release to one page and ensure that no blatant advertising is included. Follow up with each journalist that received your media release until you receive an answer from them.
Using publicity as part of your marketing strategy and your marketing mix can bring in plenty of free business – so ensure you get the basics right the first time!
To start your very own media campaign today, simply contact Diva Promotions Publicity
Top Marketing Strategies – April 9, 2009
April 9, 2009 by admin
Filed under Marketing Strategies
- First, ten
April 2, 2009
– This is so simple, it’s amazing!!
Marketing Strategies – April 9th, 2009
Welcome to the April 9, 2009 edition of marketing strategies.
If you’re looking for plenty of marketing tips and strategies to use in your business, why not check out the Marketing Kit? At only $11, it’s a bargain considering it has tools such as Press Release templates, SWOT analysis templates, plus pages and pages of no cost marketing strategies!! Get yours now!
Social Media
Jordan presents Use Twitter To Make Money For Yourself/Business posted at Jordan’s Internet Marketing Guide, saying, “Thanks!”
SEO Tips
Lee McCoy presents Keyword Density Tips posted at The Secret Affiliate Society, saying, “I will run through the most common questions as best I can, but please keep in mind that Keyword Density is not an exact science, or at least the formula has not been cracked yet. The information I will provide is based on my own experiences, success and failures.”
Email Marketing
Debbie Ducker presents Create Powerful Viral E-Mail by Using Humor posted at Ducker Promotion Ezine, saying, “include humor in your e-mail ad campaigns”
Blogging
Nicholas Powiull presents Conscious Flex: How to Live Your Passion (How I Became a Fulltime Blogger) posted at Conscious Flex, saying, “Many people have emailed me about my new opportunity in becoming a fulltime blogger. It seems everyone is wanting a logical way of how I became a fulltime blogger and how they can produce the same results.”
Internet Marketing
Kathleen Gaga presents Top Internet Marketers Share How to Build a Six and Seven Figure Businesses posted at Street Smarts Marketing & Promotions, saying, “Recently I had the opportunity to share time with some of the most amazing people in the world of Internet Marketing. Although some I have known for quite some time, there is nothing to compare to meeting face to face.
Throughout the three day event we shared insights that had many similarities. Here are just a few tips we shared….”
offline marketing
CA presents 25 must have items on your marketing checklist : Atlantic Canada’s Small Business Blog – IQI Strategic Management Inc. posted at Atlantic Canada’s Small Business Blog.
JL Scott presents Balancing your personal and your business goals posted at Strategies for Making Money Online and Your Home Business | JL Scott Revolution.
Anja Merret presents You have to be bigger than your product posted at marketing fundi, saying, “In a recession you have to offer a bigger product, more value for money. The consumer is a lot more cautious to spend that money. The value must be high.”
online techniques
David R Young Jr presents Niche Marketing Resources posted at Niche Marketing Resources, saying, “unique uses for autoresponders”
Susan Tatum presents The Three Easiest Marketing Decisions posted at Technology Marketing by Tatum Marketing.
Tbarr presents Glossary Of The Most Commonly Used Internet Marketing Terms posted at Online-Biz-Now, saying, “This post is perfect for anyone who is new to online marketing. A glossary of the most commonly used internet marketing terms.”
Tushar presents A List of 100 Top RSS Directories posted at TUSHARVICKKIE, saying, “Popularize your business by submitting RSS Feeds in the Top RSS Feeds Directories.”
social media marketing
Anna Farmery presents Brands and the social media conversation posted at The Engaging Brand.
That concludes this edition. Submit your blog article to the next edition of marketing strategies using our carnival submission form. Past posts and future hosts can be found on our blog carnival index page.
Technorati tags: marketing strategies, blog carnival.
Top Marketing Strategies – April 2, 2009
April 2, 2009 by admin
Filed under Marketing Strategies
- Is marketing evil?
- Timeless Marketing Tool: The Power Of Testimonials
- What is attraction marketing?
- Tips for writing marketing material
March 26, 2009
March 26, 2009
– Testimonials will always be one of the best marketing strategies to use…
March 26, 2009
– Many newcomers to the business arena find this type of marketing very refreshing. Gone are the pushy door to door or telemarketing…
March 26, 2009
– Fantastic ideas here on writing your own marketing stuff.
Best Marketing Strategies from Mar
April 1, 2009 by admin
Filed under Marketing Strategies
- Guaranteed web site traffic…
Posted on Tuesday, March 24th, 2009 in Marketing Strategies – Comments: (0)Imagine getting 20,000 unique daily visitors…and how many new sales that could bring in for you!!I have something so exciting to share with you. But first, I want you to imagine getting those unique visitors directly to your site. Can you also imagine if they were targeted visitors? And what if…a % of those new visitors bought from you… how’s your life and your business looking now??? Well, it can actually happen to you. No matter what business you are in, if you have a website, then you need to drive traffic to it.Let us show you how. Due to some fantastic survey results, we’ve discovered that most people are currently struggling with driving traffic to their business. You’ ve tried so many strategies but none give you the long lasting results you need to make your business successful. So if you’re doing it tough right now or just need to improve your results, don’t despair, let us guide you, step by step, through the confusing myriad of traffic driving strategies – and show you the most productive tactics to get visitors to your site – right now.
- flat screen tv’s – is this our problem?
Posted on Saturday, March 21st, 2009 in Marketing Strategies – Comments: (2)ok, so I don’t read magazines that much, but I’m reading through my Mums recent issue of “Notebook”. Now, this is the first time that I have read it and I’m only a little bit of the way through. But I just had to stop and write about a small exerpt of a book that they have published. It’s all about our economy and they have entitled the piece “Australia has… a flat-Screen TV crisis”. The main reasoning behind this is that although many Australians actually earn over $50,000, we still think of ourselves as battlers. Rather than lose a tiny bit more of our income to improve our health services and roads etc, we would rather keep that money and buy flat screen tv’s.And it wasn’t until my father passed away last May that I realised that no amount of money could really make me truly happy. So instead of striving for riches until there was no more time left to spend it all, I started looking at the things that really matter to me.
- Customer Care – what?
Posted on Tuesday, March 31st, 2009 in Business Basics – Comments: (0)When was the last time you received a card in the mail. no, not your email inbox, I mean by snail mail?Well, I’ve decided to go back to the old ways of keeping in touch with my clients. By sending them cards. And, I’ve found the easiest way to do it. Right from my computer.No more trips down to the post office to buy stamps.No more trips to the little red box by the side of the road…No more $4.95 cards either! What a rip-off!! No wonder people stopped sending them.Imagine if you got a card saying – “thanks for being such a valued client”. I mean, who does that these days?No-one.And that’s what is going to make you stand out from the rest of your competition. Would you go back to that business if they took the time to value you? I know I would.
