Best Marketing Strategies from May

• LED Sheep – Great Publicity Tactic
  Posted on Thursday, May 21st, 2009 in Marketing Strategies – Comments: (0)
  I absolutely love this video, it’s such a great marketing and pr tactic.And yes, it was such hard work, but the guys had soo much fun by the looks of it!(hmm, not sure about the sheep though…!
• Should you be in business?
  Posted on Tuesday, May 26th, 2009 in Business Basics – Comments: (1)
  Just because you are good at what you do – doesn’t mean you should be in business.I want to tell you about an experience I am still currently undergoing. I decided to expand my skills and learn about xyz. (names will be changed as the situation is still current)So I’d heard of MRS XYZ – the best in her field. I’d been following her for a while now, reading newsletters etc.I thought I’d give one of her products a whirl. So I go looking through the website – find all these great testimonials. Fantastic – makes me think that these skills that I am going to learn are worth whatever amount I will pay. Find plenty of coaching tools, but no real online learning course – which is what I’m after right now.So I send an email, just asking if there is anything like what I’m after.
• Small Business Marketing Strategies – Email Marketing
  Posted on Monday, May 18th, 2009 in Marketing Strategies – Comments: (0)
  Welcome to the May 4, 2009 edition of marketing strategies.Stephen Dean presents Conversion Rates Are Relative posted at Copywriting Dean.presents Beginners Simple Guide To Get More Sales posted at Home Business Views, saying, “Do you find yourself frustrated with your promotion andmarketing of affiliate programs? Are the sales that you hadhoped for just not coming in? For years I experienced thesame problem. Finally it dawned on me what I was doingwrong and how to correct it.”Erick Simpson presents Uncovering Big Opportunities in Your Existing Client List posted at Managed Services Blog.presents The Top 3 Money-Making posted at Home Business Views, saying, “So, what are these core practices for building an internetbusiness? There are three things – and three things only – thatyou need to concentrate on with your business”Email MarketingJimmy Adames presents Email Marketing Tips – 7 Quality Tips For A Successful Email Marketing Campaign posted at Internet Business Building, saying, “If you are serious about building a long-term successful Internet business the way to ensure success is by creating a responsive targeted list of subscribers.

Should you be in business?

Just because you are good at what you do – doesn’t mean you should be in business.

I want to tell you about an experience I am still currently undergoing. I decided to expand my skills and learn about xyz. (names will be changed as the situation is still current)

So I’d heard of MRS XYZ – the best in her field. I’d been following her for a while now, reading newsletters etc.

I thought I’d give one of her products a whirl. So I go looking through the website – find all these great testimonials. Fantastic – makes me think that these skills that I am going to learn are worth whatever amount I will pay. Find plenty of coaching tools, but no real online learning course – which is what I’m after right now.

So I send an email, just asking if there is anything like what I’m after. I get a reply within a few hours. “Yes, Emma, we have xyz program – you’ll find it here”. Gives me the link. That’s about it.  So I go into the link, read all about the program (which mind you is somewhere listed on the website…I probably wouldn’t find it without the link given to me).

Costs a few hundred dollars to purchase. From what I’ve been reading about MRS XYZ,  she has some fantastic knowledge and charges upwards of $9,000 for her time. So I kind of think that this price for this course is pretty reasonable.

So I buy it.

I get the usual automated emails – thanks for your purchase etc. One of them comes from a different person with the same surname – MR XYZ I’m presuming??? In this email I have a link to click on to enter some details about me and access my course information.

Link doesn’t work.

The page acutually says that the information is now out of date, but wait whilst you get transferred to the new site….. hmm, I’m still waiting. The redirection doesn’t work.

So this is Monday 18th. I purchase and get this email. So I send email back -no response. That’s ok, must be an automated email address. So I send one to MRS XYZ explaining that the link that you have given me is not working.

No response.

Tuesday rolls around and I get a generic email from MRS ZYX promoting something else. Ok, so it appears that she is still working ,and her email still works…. where is my response?

Finally get a reply late Wednesday afternoon – ’sorry about that Emma, we will have it fixed tonight for you”

Excellent, thanks heaps!

Thursday morning, log in and…. link still not working.

I try it again later wondering if there is some kind of time delay as she said it would be fixed last night. Still not working.

Another email gets sent  -”Hi, just letting you know the link is not working. Can you check it out please” Still very polite at this stage, because of the fantastic reputation of this person.

No reply, so I thought it was about time that I phoned. Tried the contact number on the bottom of the purchase email – “The phone number you have called is not connected. Please check the number and try again…” Hmm, not very promising… By this stage, I am starting to get midly annoyed that it is so hard to access what I had paid for.

I troll through the website looking for another number. Ring it….. Get a message bank. Yet another strike… So I leave a message, just kindly stating that the link is still not working, and I’ve not had any response from my emails, can you please call me back. Leave my mobile number.

No call back.

I receive absolutely no response until Sat arvo – with a brand new email giving me a new website link, with some login details. No acknowledgement that I took the time to ring, or sorry for not returning my call… nothing. Competely ignored it.

So I go to log in – need a password… guess what.

I don’t have one! So another email gets sent on Sunday.

It is now Tuesday lunchtime, and I still do not have a response. Have I complained to them as yet? No. I’ve written this blog post instead. I will also have no hesitation in naming the person should they not respond to the latest email.

So, even though you are great at what you do, which I have no doubt whatsoever that MRS XYZ is fantastic at what she does… she shouldn’t be in business. Not with this kind of service.

The answer for her, is to get an office manager. Get someone else to the be the front of the business because at this point in time, in my opinion, her business shouldn’t be operating.

I’m on the verge of asking for my money back… and will do should I not get what I paid for very soon. Mind you, there are other people out there who have the same business, who offer a very similiar program to this one. I feel like I’m being pushed to their business rather than hers….

I think I’ve given MRS XYZ and her product enough chances – do you?

LED Sheep – Great Publicity Tactic

I absolutely love this video, it’s such a great marketing and pr tactic.

And yes, it was such hard work, but the guys had soo much fun by the looks of it!

(hmm, not sure about the sheep though…!)

Small Business Marketing Strategies – Email Marketing

Best Marketing Strategies from Apr

• Public Relations – How does it work?
  Posted on Monday, April 20th, 2009 in publicity – Comments: (0)
  Publicity and writing press releases can yield plenty of new customers to your business. The best thing is that, done correctly, a publicity campaign can be completely free! Learn how the publicity experts do it.I was recently lucky enough to be part of a brainstorming session conducted by a professional and very successful Public Relations Expert. I want to share some of the information that came out of that session – tips used by the experts themselves to get their clients’ media releases read, and published.Spread the NewsMake your press release say something. No one wants to read boring articles, so make sure your media release is actually newsworthy. Simply stating that your business is open, won’t cut it. (Unless of course the place that publishes it have no readership and nothing else to report on!) Have an event such as a grand opening. Many companies have a grand opening or a special day where they use a gimmick of some sort and invite the media to come along.
• Top Marketing Strategies – April 9, 2009
  Posted on Thursday, April 9th, 2009 in Marketing Strategies – Comments: (0)
  First, tenApril 2, 2009 – This is so simple, it’s amazing!!
• Top Marketing Strategies – April 2, 2009
  Posted on Thursday, April 2nd, 2009 in Marketing Strategies – Comments: (0)
  Is marketing evil?March 26, 2009 Timeless Marketing Tool: The Power Of TestimonialsMarch 26, 2009 – Testimonials will always be one of the best marketing strategies to use…What is attraction marketing?March 26, 2009 – Many newcomers to the business arena find this type of marketing very refreshing. Gone are the pushy door to door or telemarketing…Tips for writing marketing materialMarch 26, 2009 – Fantastic ideas here on writing your own marketing stuff.
• Marketing Strategies – April 9th, 2009
  Posted on Thursday, April 9th, 2009 in general – Comments: (0)
  Welcome to the April 9, 2009 edition of marketing strategies.If you’re looking for plenty of marketing tips and strategies to use in your business, why not check out the Marketing Kit? At only $11, it’s a bargain considering it has tools such as Press Release templates, SWOT analysis templates, plus pages and pages of no cost marketing strategies!! Get yours now! Social MediaJordan presents Use Twitter To Make Money For Yourself/Business posted at Jordan’s Internet Marketing Guide, saying, “Thanks!”SEO TipsLee McCoy presents Keyword Density Tips posted at The Secret Affiliate Society, saying, “I will run through the most common questions as best I can, but please keep in mind that Keyword Density is not an exact science, or at least the formula has not been cracked yet. The information I will provide is based on my own experiences, success and failures.”Email MarketingDebbie Ducker presents Create Powerful Viral E-Mail by Using Humor posted at Ducker Promotion Ezine, saying, “include humor in your e-mail ad campaigns”BloggingNicholas Powiull presents Conscious Flex: How to Live Your Passion (How I Became a Fulltime Blogger) posted at Conscious Flex, saying, “Many people have emailed me about my new opportunity in becoming a fulltime blogger.

Public Relations – How does it work?

Publicity and writing press releases can yield plenty of new customers to your business. The best thing is that, done correctly, a publicity campaign can be completely free! Learn how the publicity experts do it.

I was recently lucky enough to be part of a brainstorming session conducted by a professional and very successful Public Relations Expert. I want to share some of the information that came out of that session – tips used by the experts themselves to get their clients’ media releases read, and published.

Spread the News

Make your press release say something. No one wants to read boring articles, so make sure your media release is actually newsworthy. Simply stating that your business is open, won’t cut it. (Unless of course the place that publishes it have no readership and nothing else to report on!) Have an event such as a grand opening. Many companies have a grand opening or a special day where they use a gimmick of some sort and invite the media to come along. Some places invite radio stations to broadcast from their place of business for a certain amount of time.

You can also sponsor a sporting event, partner with a charity or tie your media release into a particular event at the time. For example, as I write this, interest rates are about to be cut for the first time in 7 years. If you can use this to your advantage in your business, then send out a media release. Chances are, it will be picked up pretty quickly! If you have a fashion business for example, run a media release close to the Melbourne Cup talking about this year’s fashion.

Send it on up

Most media releases are sent by email these days. Be sure however, not to send your media release as an attachment. Many a reporter has been stung by a virus this way and no will not open anything with an attachment. Ensure your press release goes to the appropriate journalist as a full email.

Contact me please!

Believe it or not, many people forget to put their contact details on a press release! Ensure you have full contact details either at the top of the release or at the bottom. This includes any addresses and full contact numbers – not just a mobile phone number.

Try to keep your press release to one page and ensure that no blatant advertising is included. Follow up with each journalist that received your media release until you receive an answer from them.

Using publicity as part of your marketing strategy and your marketing mix can bring in plenty of free business – so ensure you get the basics right the first time!

To start your very own media campaign today, simply contact Diva Promotions Publicity

Top Marketing Strategies – April 9, 2009

• First, ten

April 2, 2009
– This is so simple, it’s amazing!!

Marketing Strategies – April 9th, 2009

Top Marketing Strategies – April 2, 2009

• Is marketing evil?

March 26, 2009


• Timeless Marketing Tool: The Power Of Testimonials

March 26, 2009
– Testimonials will always be one of the best marketing strategies to use…

• What is attraction marketing?

March 26, 2009
– Many newcomers to the business arena find this type of marketing very refreshing. Gone are the pushy door to door or telemarketing…

• Tips for writing marketing material

March 26, 2009
– Fantastic ideas here on writing your own marketing stuff.

Best Marketing Strategies from Mar

• Guaranteed web site traffic…
  Posted on Tuesday, March 24th, 2009 in Marketing Strategies – Comments: (0)
  Imagine getting 20,000 unique daily visitors…and how many new sales that could bring in for you!!I have something so exciting to share with you. But first, I want you to imagine getting those unique visitors directly to your site. Can you also imagine if they were targeted visitors? And what if…a % of those new visitors bought from you… how’s your life and your business looking now??? Well, it can actually happen to you. No matter what business you are in, if you have a website, then you need to drive traffic to it.Let us show you how.  Due to some fantastic survey results, we’ve discovered that most people are currently struggling with driving traffic to their business. You’ ve tried so many strategies but none give you the long lasting results you need to make your business successful. So if you’re doing it tough right now or just need to improve your results, don’t despair, let us guide you, step by step, through the confusing myriad of traffic driving strategies – and show you the most productive tactics to get visitors to your site – right now.
• flat screen tv’s – is this our problem?
  Posted on Saturday, March 21st, 2009 in Marketing Strategies – Comments: (2)
  ok, so I don’t read magazines that much, but I’m reading through my Mums recent issue of “Notebook”. Now, this is the first time that I have read it and I’m only a little bit of the way through. But I just had to stop and write about a small exerpt of a book that they have published. It’s all about our economy and they have entitled the piece “Australia has… a flat-Screen TV crisis”. The main reasoning behind this is that although many Australians actually earn over $50,000, we still think of ourselves as battlers. Rather than lose a tiny bit more of our income to improve our health services and roads etc, we would rather keep that money and buy flat screen tv’s.And it wasn’t until my father passed away last May that I realised that no amount of money could really make me truly happy. So instead of striving for riches until there was no more time left to spend it all, I started looking at the things that really matter to me.
• Customer Care – what?
  Posted on Tuesday, March 31st, 2009 in Business Basics – Comments: (0)
  When was the last time you received a card in the mail. no, not your email inbox, I mean by snail mail?Well, I’ve decided to go back to the old ways of keeping in touch with my clients. By sending them cards. And, I’ve found the easiest way to do it. Right from my computer.No more trips down to the post office  to buy stamps.No more trips to the little red box by the side of the road…No more $4.95 cards either! What a rip-off!! No wonder people stopped sending them.Imagine if you got a card saying – “thanks for being such a valued client”. I mean, who does that these days?No-one.And that’s what is going to make you stand out from the rest of your competition.  Would you go back to that business if they took the time to value you? I know I would.

Next Page »