http://www.divapromotions.com.au/blog/business-basics/business/ Small Business Marketing Ideas Thu, 04 Feb 2010 04:54:05 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://www.divapromotions.com.au/blog/business-basics/business/comment-page-1/#comment-2446 Michelle Grice Tue, 26 May 2009 02:38:34 +0000 http://www.divapromotions.com.au/blog/?p=200#comment-2446 I think you've given her plenty of chances. Assuming that everything is above board, it sounds like she doesn't understand how to operate with an online presence. That is, online purchases need to be straight-forward, reponses to emails should ideally be within 24 hours and there should be a working phone number. I agree with your overall opinion, that just because you're good at something doesn't mean you can run a business. After 4 years of running a business, I am now very slow to encourage someone to start a business until I find out "where their head is". That is, by the things they are saying, do they have a realistic idea about what it takes to run a business and the sorts of tasks that need to be doen (and how much time those tasks take!). In your example above, I'm not even certain an office manager would help because the business owner still needs to have a good grasp of some basic business concepts (like good customer service) to promote the business culture and understand her business's needs/direction/etc. A rudderless ship won't go far. I think you’ve given her plenty of chances. Assuming that everything is above board, it sounds like she doesn’t understand how to operate with an online presence. That is, online purchases need to be straight-forward, reponses to emails should ideally be within 24 hours and there should be a working phone number. I agree with your overall opinion, that just because you’re good at something doesn’t mean you can run a business. After 4 years of running a business, I am now very slow to encourage someone to start a business until I find out “where their head is”. That is, by the things they are saying, do they have a realistic idea about what it takes to run a business and the sorts of tasks that need to be doen (and how much time those tasks take!). In your example above, I’m not even certain an office manager would help because the business owner still needs to have a good grasp of some basic business concepts (like good customer service) to promote the business culture and understand her business’s needs/direction/etc. A rudderless ship won’t go far.

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