Low Cost Marketing Strategies

Ok, so It’s been a while since I’ve written properly in this blog. I’ve had some family things to deal with- mainly the passing of my father.

But I’m back and I want to share with you some of the low cost marketing strategies that are making a huge impact today.

I’m going to share these with you one at a time so you can go and do some extra research on them.

The first is article marketing. This is one of my favourite marketing techniques. Purely because it’s free and it gives such an impact to the reader. It positions you as an expert in your field.

And to potential clients – this is incredibly important. Would you go to someone who is an expert, or someone who is mediocre for your services? And how best to establish this expert status? By being written about.

When you write articles, you write them not about your business, but about a particular topic. For example, I am going to write an article on low cost marketing strategies and creating action plans. I’m not going to mention anywhere that I actually can create a personalised action plan for you as this is deemed advertising.

Instead, I’m going to give you so much good, useful information that you can use right now in your business that you are going to come back to me and my site when you want more info.

Think about it.

If you read an article in a business magazine for example. How many times have you read that and thought – “wow, that was so helpful” and then visited that persons website.

And the good thing is, is that you can write that article!!

I know – I’ve done it! I’ve been published in a few different magazines from articles that I’ve written. And I don’t have any formal knowledge in writing articles.

It’s easy, it’s cheap and you’re missing out on a lot of business if you don’t start exploring the concept of article marketing.

Until next time,

Emma.

 Marketing Strategies – www.divapromotions.com.au

Survey Winner

A Big Massive Thank You to all those who completed our latest survey. Your comments are incredibly valuable and your input much appreciated.

Our winner was Rachel Quilty from Jump the Q. Congratulations Rachel – you’ve just won 80 “Diva Dollars” to spend anywhere on the site!

Diva Promotions- not just advertising.

Slight Mishap….

So in trying my hardest to work my technically challenged part of my brain, I decided to undertake the upgrading of my wordpress by myself. I succeeded and now know more about FTP that I think I would really like to…. 

On the downside though, I didn’t back up my previous blog before beginning. (lesson learnt). As such, we have lost a few posts about building strategic alliances, sales letters and writing proposals.

 Not to worry though, I will be updating with more good stuff as time rolls on!!

And, I have to confess, a change is coming to Diva Promotions with some fantastic new products and services so make sure you keep coming back and checking this blog or our facebook group for more info!

Diva Promotions- for Women in Business.

Another Winner!!

The winner has been chosen from our December competition. A big congratulations goes to……..

Melinda Dunlop from Virtual Sanity!

Melinda won a Mums in Business Membership, and was told on her birthday!!

Yes, at Diva Promotions, we know how to keep our visitors happy!!!:)

 Stay tuned for a new competition winner to be announced shortly!

Is your New Year getting off to the best start?

I don’t know about you, but I find that getting back into work mode after the holiday period very hard!! Procrastination takes centre stage and that to do list just keeps getting bigger.

So if you are finding the same kind of feelings, here is a quick few tips to help get you going again and make this new year fantastic!

1) Get your desk and office organised. Clean up and clear all the clutter off your desk. Do all the filing that has been sitting waiting and give your computer a good clean.

2) clean up your emails. If you are anything like me, I like to hoard all emails in case I need them again!! Get rid of them! Start from the bottom of your email list and work through them- deleting those that you really don’t need and following up on any business leads sitting there. It’s a good excuse to touch base again and say happy new year!!

3) Get your invoices in order. Pay any outstanding debts, and clear up any to-do’s left in your accounting. This will help keep your accounts nice and tidy and make handling your money a lot easier this year.

4) Join some business networks. Take a look around and start posting on forums. Other peoples motivation can help give you a kick along!

5) Write down some goals. Write down what you want to achieve this year and then come back and fill out the ‘how’ of your goal list. Once you get the goals down on paper, the job is much easier!

Start now!!!

All the best,

Emma.

Diva Promotions- not just advertising.

Top 10 Franchises

I was reading today about the top 10 franchise predictions for 2008. These are the stats coming out of the US and out of the top 10- only 3 were non- junk food.

No wonder we have such an obesity epidemic!!

The top 10 were listed in this order:

1) 7-eleven

2) Subway

3) Dunkin’ Donuts

4) Pizza Hut

5) McDonalds

6) Sonic Drive in Restaurants( ??)

7) KFC
Intercontinental Hotels Group

9) Dominos Pizza

10) RE/MAX ( real estate)

I was actually suprised that there are no cyber business in there, or no health related business.  Let’s keep an eye on this and see what comes about at the end of 2008!!

Diva Promotions- not just advertising.

Teleseminar

I did my first teleseminar yesterday. As part of Mums in Business, I was asked to come on the call and take the listeners through the steps I took in ensuring the growth of Diva Promotions. We had a fair few people on the call and those that have given feedback say it was a fantastic call.

I can feel the kids getting a bit antsy with the christmas period upon us!! I think putting the xmas tree up had something to do with it. I’m finding it harder to get work done as I’m slowly slipping into holiday mode too!!

Diva Promotions- not just advertising.

Weekend

Well, I thought I would take the weekend off work. I felt drawn to the office only a couple of times but held my ground and stayed away. Felt good, although there are a heap of loose ends that need tying up over the coming week.

Nearly had a small fatility yesterday. Whilst cleaning the biscuit and juice out of the fishtank that my darling daughter gave to the ‘hungy fishies’ the motor went kaput. So we had the decision- either find a replacement lid for the tank, buy a new tank, or let the fishies die and get a new one down the track. So being a RSPCA volunteer, the last option was out for me and I opted for a new tank. Little did hubby know what kind I had in mind!! We’ve now got a 60L tank, on a wooden stand with a flip top wooden lid!! Quite a change from our old little 18L tank that sat on our coffee table.

now hopefully only mummy gets to feed the ‘hungy fishies’!!

Diva Promotions- not just advertising.

Christmas Party!!

As a member of Mums in Business, I went to their Christmas party. Now, not many networking and business groups that I know of have their own xmas party, so it was great to attend.

There were heaps of us there- over 65 I’m told and the food was delicious!! I made some new contacts, renewed some old ones, have a laugh, drank some champas, and won a prize!!! I won a family portrait from Tessa Gallery Studio valued at $450! Yes, I did a little song and dance and pumped my arms in the air and let out a “woohoo!!” and made a bit of a fool of myself, but I was chuffed!!

Then Alison took the time to thank me for all the help I had given her over these last few months which was great to be recognised. I returned the favour and thanked her for providing such a valuable network for all of us.

So, my last two weeks have been so busy, but it’s back to normal next week and if you called and I didn’t answer- I’m sorry!! Try again this week!!

Diva Promotions- not just advertising.

I’ve done it again!

Well, following on from my latest forgetfulness, I was getting ready to take Hayden to the speech therapist yesterday, and thought I would drop into the bank beforehand. So, we are getting ready, and I find Haydens scrapbook- with a note on it reminding me that we changed our time to make it earlier. Guess what time??

Yep- right then!! I had completely forgotten again!! So I ring up and we had to make a new one for next week but I felt like such a ditz!!

So we went out and bought a new diary for next year- and I pledge to use it!!!

Diva Promotions- not just advertising.

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