Using a Database

Every business should have a database. Actually, you need to have a database. It is crucial that you get one and build on it. I will explain why in a minute.

Firstly – what is a database? A database is where you store all of your clients names, emails and details and also your potential clients. This is where you put your leads’ information so that you can contact them later.

You use your database to collect details of your website visitors. Generally people need to see your business or your products 5-7 times before they will act upon buying. Most of the time, people will not buy off your site on the first visit. So your main purpose of your website should actually be to capture these visitors’ details so that you can email them later with specials, great offers etc.

How do you do that? You use capture devices. A capture device is normally in the form of an ebook, or competition and people still to this day use “sign up for my newsletter” (why would I want to do that???) make your capture device exciting – let potential visitors know that you have something free to give them if they just enter their first name and email address in this little box…

Hey presto – you have a database!

Then you can use your marketing efforts to contact these people again to convert them from leads to sales!

More information on capture devices in the brand new Start Up Marketing Kit – Get yours today!.