Why isn’t your database growing??

How many times have you… 

placed an advert showcasing your website, with the intention of getting more subscribers, only to find that you received some visitors, but very little subscriptions to your database?

If you’re still reading, them I’m guessing quite a few times!

 

Getting people to sign up to your database sounds pretty easy, but it’s not. You need to give them some valuable incentives for them to give you their name and email address.

The following article will show you how to get maximum subscriptions for your visitors.

Did you know that only about 1% of people will purchase on their first visit to your site?

So this means that approx 99% of your visitors will look, and then click away.

You need to get their details on this first visit so that you can remind them later on what you can offer them.

It takes the average person approx 9 times of viewing your business before they will act and purchase. This is where building a database is critical to the success of your business.

 

Firstly, you are going to need a capture device on your website. This is an incentive that will ‘capture’ the details of your visitors.

Incentives usually come in the form of eBooks, or Mini E-Courses, or competitions.

Some people still use the words “sign up for my newsletter”

Ask yourself this – why would you sign up to someone’s newsletter? What incentive does it give?

However, look at this sentance in comparison – “ Find out how you can make an extra $200 per month with this FREE EBook!”

Which one are you going to give your email address to???

Using Competitions

Competitions are a fantastic way of increasing your database. Most people though believe that they have to actually give one of their products away, or provide the prize themselves.

Not so.

Why not form an alliance with another complimentary business owner, and give something of theirs away? They will gain some extra exposure from your site, and you get a free prize.

Make sure the value of the prize is relevant to the exposure they will receive.

Then promote your competition everywhere and watch your database flourish!

 

Making the most of EBooks

eBooks can be hard to put together, however if you can write a simple article, then you can put together an eBook.

Make the topic interesting and the information valuable. If the visitor can sense value, they will have no hesitation in passing over their name and email address.

Your headline and incentive must be clear and exciting for the visitor.

Something like “ See how you can work extra hard and earn $200 per month extra” is not going to cut it.

Try something like:” Would an extra $200 per month be useful to you? FREE info on how you can earn just that!” This entices your visitors to give their details.

Then ensure you actually tell them how they can earn that $200 per month. Tell them in detail, and give them value.

Mini E-Courses for database building

A Mini E-Course is like an eBook, however the information is delivered via email, in successive days.

You will need to set up an autoresponder system, such as aweber.com

Again, your headline needs to entice people to give their name and email address in return for a e-course on how to make an extra $200 per month.

These are ideal if you want to sell an information product – you can give tidbits of information from your product, and tell them they can skip ahead in the course by purchasing the full product.

 

Once you start to use capture devices all over your website, you will see a massive increase in your database.  How can people resist free information that is going to help them?

I have at least 3 capture devices on my home page of my website – and all 3 generate new people on my database.

I also recently created a mini E- Course and the growth to my database has doubled! It was so easy to create – I already had the information in my head, it was a matter of putting it down into some emails!

Start writing down some pointers today, ready to turn them into an eBook or simple mini E-Course.

Or better still, contact some other business owners whose products are complimentary to yours and see if they want to join you in a promotion. You can bet that most will!

Emma Rhoades is the author of the “ Start up Marketing Kit” – marketing basics presented to you in step by step format, allowing you get promoting your business straight away. Drop by www.divapromotions.com.au/marketingkit.asp for your FREE preview.