Email Marketing Tips

Ever wondered how some business owners put out some fantastic emails?

Have you heard the stories of those people who make thousands of dollars just from one email?

Well it didn’t happen overnight. Email marketing takes time and it takes effort. The whole concept of email marketing is to build a relationship with people who have subscribed to your site. There are a few steps to remember to get it right from day one.

1) Put a subscription box on your website. Now, about 5 or so years ago, offering people a free newsletter was fantastic. Now, it’s a pretty lame offer. People are getting so much junk in their inbox, that they are becoming selective about who they receive emails from. So try something different. Offer people something of real value in exchange for their email address. For example, on Diva Promotions.com.au you will find the opportunity to get a free marketing report. In this report, I give out some fantastic free information. People also get automatically subscribed to my fortnightly publication.

Make sure your subscription box is in the top right hand corner of your website. Studies have proven that this is the best place to get the best reponse.

2) Give value! Now that you have people on your database list – give them some good stuff. Make it worthwhile for them to receive your emails. You are now building a relationship with them for future efforts.

3) Be professional. Use a newsletter system that allows your subscribers to unsubscribe easily at the click of a button. This complies with the spam laws and also builds that trust factor

4) Take the time to build a relationship with your database before you try to sell anything. Give it time for them to get to know, like and trust you. Then when you have successfully done this, they will be ready to purchase from you.

5) Make your emails personal. Again, you are building a relationship. You don’t need to tell them about your marriage, or how your kids are getting into trouble at school, but don’t put up a corporate front. Tell people what you are doing in your business, any seminars you are attending, new products you are working on. Give some of your personality in your emails.

6) send them regularly. Once a month is ok, but weekly is much better. However, don’t just send them weekly if you have nothing to offer. In this situation, remember that quality is much better than quantity. Outsource your email marketing if you need to. Remember, this is a fantastic investment – you are building a relationship with potential buyers.

Email marketing can be complex, but it can also be very rewarding. Remember not to treat it as trying to make a quick buck, but rather than building a long term relationship with your subscribers and they will reward you in time to come.

Enjoy!

You can find more  about email marketing over at http://www.divapromotions.com.au/marketingkit.html plus some other fantastic information about finding your target market, segmenting and plenty of other marketing strategies.