Low Cost Marketing Strategies

Ok, so It’s been a while since I’ve written properly in this blog. I’ve had some family things to deal with- mainly the passing of my father.

But I’m back and I want to share with you some of the low cost marketing strategies that are making a huge impact today.

I’m going to share these with you one at a time so you can go and do some extra research on them.

The first is article marketing. This is one of my favourite marketing techniques. Purely because it’s free and it gives such an impact to the reader. It positions you as an expert in your field.

And to potential clients – this is incredibly important. Would you go to someone who is an expert, or someone who is mediocre for your services? And how best to establish this expert status? By being written about.

When you write articles, you write them not about your business, but about a particular topic. For example, I am going to write an article on low cost marketing strategies and creating action plans. I’m not going to mention anywhere that I actually can create a personalised action plan for you as this is deemed advertising.

Instead, I’m going to give you so much good, useful information that you can use right now in your business that you are going to come back to me and my site when you want more info.

Think about it.

If you read an article in a business magazine for example. How many times have you read that and thought – “wow, that was so helpful” and then visited that persons website.

And the good thing is, is that you can write that article!!

I know – I’ve done it! I’ve been published in a few different magazines from articles that I’ve written. And I don’t have any formal knowledge in writing articles.

It’s easy, it’s cheap and you’re missing out on a lot of business if you don’t start exploring the concept of article marketing.

Until next time,

Emma.

 Marketing Strategies – www.divapromotions.com.au